Category: Branding

Why is a trademark symbol absent from Google's logo?

Why is a trademark symbol absent from Google's logo?

An iconic brand like Google doesn't need a trademark symbol to be identified - it's recognizable across the globe. But why is the trademark symbol absent from Google's logo? The truth is, Google doesn't need it. As a company, Google has built a strong brand name and people recognize the logo without needing a trademark symbol. In addition, having a trademark symbol on the logo would make it look cluttered, and Google prefers a minimalist approach with its logo. Moreover, the company already has a global trademark in place and registered, so they don't need a symbol to make that clear. Ultimately, the absence of a trademark symbol in Google's logo is simply a stylistic choice to create a cleaner look.